7 Steps to Designing Your Online Ecommerce Store Website



in this video I'm going to show you how to design your online store so it can be more effective at making you money hi I'm Travis with effective ecommerce and one of the most important elements that's often overlooked in creating an e-commerce store is the design of the site itself in this way I'm gonna give you seven steps to help you make your website design as good as it possibly can be and help make it so people actually want to purchase things from your website not just look at how pretty it is but actually purchase things number five on this list is probably scientifically speaking one of the most important things you can do to help create success so stay tuned for that one it's one of my favorites number one don't make me think now this is a title of a book but it's also just a great idea and a great concept when you're designing anything to do with your ecommerce store now let me explain this for a second here if you have the chance I highly recommend reading the book it's an amazing book and it really talks about how to design stuff how to design sites for conversions once again not so they look pretty and what the whole premise of don't make me think is when people come to your website if you make them think on how they need to purchase something you make them think too much and try to figure too much stuff out they're less likely to buy the best and the best and easiest way to make a conversion is to make it very easy for your customers let me explain this a little bit more does it pass the mom test can you give your website to your mom or you know someone is pretty not very tech savvy pretty tech illiterate if you will can you give your web site to them and can they make a purchase if it's too confusing for your mom for instance then it's too confusing for your customers this is one of the many and I probably had problems every single design problem you can think of but one of my biggest and earliest design problems was that my site was too confusing to purchase from it's still not perfect and it probably never will be perfect but now my site is easy enough to use that people are likely to make purchases they don't have to think how do I do this now in some ways to do this is make sure your Add to Cart button is above the fold if people need to be look at your product page and say how do i buy this they're probably just gonna leave this is the reason why the candy is at the checkout line when you go to the grocery store because they make it easy candy isn't one of those things that you go to the grocery store and say you know what I write it down ahead of time I should buy some candy but it's an impulse thing that if they make easy for you you're gonna buy it that's how your website should be so number one tip number one don't make your customers think number two if you're unsure of the look and feel that your website should have go to your competitors website chances are if you're watching this video you're a relatively new ecommerce store and you probably have competitors actually everyone watching this video has competitors that are doing things better than them unless you're Jeff Bezos the owner of Amazon there's someone that's doing e-commerce better than you so go to your competitors see the colors that they you see the feel they use for me when I was starting my store and I still dance clothing for people that don't know I went to other sites that were my competitors and trying to see hmm what is the feel that they're trying to give off how do they how do they design their website because if I can design my website similar to my competitors who have a lot more money to spend on testing than I do it's already a validated idea so that's a step number two is look at your competitors see what they're doing and try to emulate it obviously make it your own but see what they're doing step number three is go to websites that your demographic generally Shops at so using my example I knew I was looking for moms probably 35 to 55 and I started thinking what other kind of stores do they shop from things like Macy's Victoria's Secret came to mind so what I did is I went to their websites and tried to figure out what are they doing how can I incorporate the feel the look the design of their sites into my sites and the good thing about this is they're not direct competitors but my customers are the same customers that be shopping on these sites and the real key thing to take away is a company like Macy's or Victoria's Secret has huge budgets I will never have the same budget that Victoria's Secret or Macy's has so they have a lot of money to split test see what works see what doesn't work and I'm not saying to just copy one of those websites if you're new to e-commerce and you really have no idea and you don't have a big budget to spend on a designer for instance copy one of your competitors or one of website that has the same demographic as you obviously make tweaks to make it your own but that is step number three look at other similar related websites to yours for your design step number four when you're thinking about design is make it personal don't make it one of these big-box websites so one of the problems when you're looking at a Macy's or Victoria's Secret is they're not you they don't have the same value proposition you do they're trying to sell to the masses what makes your site unique and why people are going to buy from you is because you're a person you want to convey that message you want to say that hey I'm an individual I know a lot about this field or you know whatever but people like to buy from other people we do buy from the Walmart's and the Amazons of the world because it's easier but I know I personally would spend a dollar more to buy from someone that I really like and that's the key when you're designing your site is to make sure that people like you they feel a connection more importantly with you and there's a bunch of different ways to do this but one of them is in the about Us page you want to make sure you have your image or a video about you the other thing is have your phone number there's a lot of different things that you can make it so it feels personal but that's number four so number four make it personal step number five and this is the step that I teased about in the beginning this is probably one of the most important things and it is backed by science that you can do to make sure you're successful is just put something up and iterate and this is one of my favorite quotes in it it's a quote I hear a lot in different forms and to paraphrase it is if you're not embarrassed by your first website design or the first iteration of a product or anything like that if you're not embarrassed by your first website design then you waited too long so get something up and constantly improve one of the number-one success factors they've been able to correlate with success is speed of implementation people that sit back and think about things for too long are at a disadvantage there's obviously a time and a place for that but I'd recommend just get something up see what it looks like and fix as you go don't you know you don't need to spend hundreds of hours trying to make it perfect from the get-go just get something up now if you are one of those perfectionist type and you have a little bit bigger of a budget go to up work or 99designs and hire a graphic designer truth is I can do a lot of the graphic design work for my own website but I'm not the best at it that's not where my real value lies so it's not a bad idea sometimes to outsource those tasks and if you have a lot more money than you have time up work or 99designs is a good place to start and you get links to both those up here or down below in the show notes so that's step number six outsource it step number seven is to optimize for conversions not to look pretty and this is a mistake I see over and over again if you go to my website be Dancer calm it's not the prettiest website I there is some things that I'd know I need to improve but let me tell you something it converts like crazy my conversion rate is four to five percent the standard industry a good conversion rate is one to three percent if 3 percent meaning are doing really well my conversion rate is four to five percent so make sure that your site is built for conversions not to look pretty and in fact sometimes really pretty sites don't convert well I've known a lot of people that spend upwards of $50,000 trying to make a good looking site and what happened their old bad looking site converted better I get told all the time by will call them friends and they say your site isn't really that pretty have you thought about hiring a graphic designer and what I'm able to do every time to shut them up if they know what they're talking about is I showing my conversion numbers and they tend to back off so keep that in mind your site is 100% built to make sales don't worry too much about how pretty it looks make it easy to use and make it so people want to buy from you every Tuesday I release new e-commerce tips and tricks videos the goal of these Tuesday tips and tricks videos is to help your ecommerce store be more effective at making you money make sure you click the subscribe button if you're not already subscribed so you can get these videos delivered to your YouTube account every and you can stay ahead of the marketing trends and if you're looking to start or grow your e-commerce business you can click up here or down below to get access to my free eCourse success pack which includes checklists for making sure that your ecommerce store is optimized as it can be to help make you money it's also going to include marketing ideas access to the free monthly webinar we do on basically it's a live event where we do like Q&A type stuff thanks guys and don't forget we have new tips and tricks videos every Tuesday new e-commerce news videos every Monday and Wednesdays I have Q&A videos for you so if you have any questions please leave them in the comments below

6 thoughts on “7 Steps to Designing Your Online Ecommerce Store Website

  1. If you're looking to drive more traffic, influencer marketing can be a really helpful tool / method in doing this. I've used this on my website for awhile now and so far the return on conversion for me is very rewarding

  2. When starting your first online store how did you figure out sales taxes and which states to collect from.

  3. When you put the sure up
    Do you have to post things for sell or could you just work on the design for a little while instead??

  4. Wow these are great tips! First step, see if my mom can figure out my website 😂 Thanks for the info!

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